Chapter 15 BUILDING UP A MAGAZINE

Edward Bok has often been referred to as the one "who made The Ladies' Home Journal out of nothing," who "built it from the ground up," or, in similar terms, implying that when he became its editor in 1889 the magazine was practically non-existent. This is far from the fact. The magazine was begun in 1883, and had been edited by Mrs. Cyrus H. K. Cu