Chapter 14 WINNING THE CUSTOMER'S GOOD WILL.

To win the customer's good will is the aim of every successful salesman.

"Ah, but how can I do this?" asks the new man.

The ways must be as many as the men he meets. The dispositions of men are as varied as their looks. A kind word will win one man and a bluff another. A generous deed will go right into the heart of one merchant; another will